The Practical Guide to Building a High-Converting Email Funnel

Regardless of the type of business you run or the industry you are in, you need consistent sales. You need customers that don’t just buy from you once, but keep coming back for more. In short, you need those valuable numbers on your side.

However, selling more of your products or services can get complicated, especially if you have big goals. Being a business owner, you have a lot of control on many areas. Except when it comes to customers who can be unpredictable and give you hard time.

The only way you can gain control of your business is by influencing consumers. And one of the most effective ways to do so is by building a powerful email funnel. With a funnel like this, you will not only get more leads, but also convert those leads into sales while delighting existing customers.

What Do We Mean by an Email Funnel?

For many businesses, the term email funnel isn’t new. They’ve either implemented it in some way or went through one themselves. Some also call it…

  1. Autoresponder series
  2. Follow-up email sequence
  3. Lead nurturing funnel
  4. Automated follow-up

Many names, same purpose. An email funnel is nothing but an automated chain of email messages that help your leads move towards the most wanted action.

Every email funnel has the same goal: to nurture leads in the best possible way so that they can be easily moved from the top of the funnel to the end of it. The idea is to give them enough value at each stage of the funnel so that they don’t leave before hitting the buy button.

3 Real Advantages of Building an Email Funnel

Most people do not buy a product or service until they know enough about it. Building an email funnel will help your prospects get familiar with your offering and your company – which can increase sales in the long run. It takes them through a journey, where your list of subscribers thins down to actual purchasers.

Here are some clear benefits of building an email funnel.

  1. Get New Leads
    It’s 10x harder to get a new customer than sell to an existing one. When you have an email funnel in place, you’ll be consistently and automatically generating new leads that you can sell to, day in and day out.  
  2. Convert Prospects into Buyers
    The best part about having an email funnel is that it sells for you on auto-pilot. It’s like having a highly skilled salesman working for you round the clock, helping you convert prospects into customers. And all of this is done in a non-invasive manner.
  3. Turn Customers into Fans
    When you consistently serve your customers, even after the purchase, they turn into raving fans that do not hesitate to spread the word about your products or services. An email funnel lets you delight your customers and develop them into brand advocates. Which helps you get more business in the long run.

How Does an Email Funnel Really Work?

Successful email marketing is all about being relevant. The more relevant you are in your approach, the better your subscribers will respond. Setting up an email funnel allows you to create and share relevant content for each stage.

This not only allows you to give your audience a more refined user experience. But also lets you deliver value that ensures they reach the end of the buyer journey.

A proper email funnel consists of 5 stages, each of which being important for success.

About The Author