A Guide to Email Marketing Software – GetResponse-vs-ConvertKit

Email marketing software is service-based software that marketers use for email marketing. This software can be used for a variety of different purposes, from growing a list of email subscribers, to designing and building customized email templates, to creating segmented lists for more targeted, relevant emails to be sent. With a variety of services, resources, and tools, the software allows marketers to do much more than simply send emails.

With so many different options for email marketing software today, it can be challenging to narrow your options. Before you pick the best email marketing software, you need to understand how the right ESP can meet your business needs. The following list can help you break it down: 

  1. A rich selection of email templates: Your email marketing software provider should have a rich selection of email templates that serve many different email marketing purposes—from newsletters to promotions, announcements, and beyond—that can be quickly and easily customized to fit your branding.
  2. A powerful email builder: In the era of DIY marketing, you need an email builder that’s intuitive and easy to use, with simple drag-and-drop features (so you don’t have to take a training course before you can get started using it).
  3. Mobile-ready for the mobile world: In a world where more than 50% of emails are opened on a mobile device, you can’t afford to work with an email marketing software that doesn’t think with a mobile-first mindset.

A Guide to GetResponse

Connect directly with everyone, anywhere, anytime. Proven Email Marketing from the experts trusted by 350,000+ businesses for more than 20 years, with unmatched deliverability to get your message to the right audience at the perfect time. We made creating emails easier than ever with customizable designs and a drag-and-drop editor built to do the heavy lifting for you. Send based on sequences, triggers, and segments with easily digestible data to optimize based on what works best for you.

GetResponse is a complete email marketing solution that’s designed to help businesses increase sales and subscriber engagement with comprehensive marketing campaigns. Its email editor allows users to draft newsletters without any prior knowledge of coding. In addition, this email-drafting portion of GetResponse includes templates for designing beautiful emails and free images to reduce graphic-related costs.

GetResponse’s landing page creator enables users to design 100% responsive web forms and landing pages. Landing pages contain over 180 professionally-designed, ready-to-use templates. Marketers can create web pages for sales, thank yous, webinars, opt-ins and more in less than 10 minutes without touching a single line of code.

Its marketing automation capability allows users to track subscriber behavior in real time through stackable workflows. Features include automation segmentation, lead scoring, cart abandonment, activity tracking, and scalable autoresponders.

GetResponse offers pricing tiers for email marketing beginners, growing small and mid-sized businesses (SMBs), pro marketers, and enterprises seeking scalable, high-end solutions. It has four pricing options: Basic, Plus, Professional, and Max. Each pricing tier includes core email marketing and marketing automation features, with the cost varying based on the customer’s list size.

Getresponse is an email marketing app that allows you to:

  • create a mailing list and capture data onto it
  • send emails to the subscribers on your mailing list
  • automate your emails to subscribers via the use of ‘autoresponders’
  • view and analyze statistics related to your email campaigns – open rate, click-through, forwards, etc.

In recent years, however, Getresponse has shifted its emphasis considerably: the product now aims to be more of an ‘all-in-one’ e-commerce and online marketing solution — rather than a conventional email marketing tool.

Accordingly, in addition to email marketing features, Getresponse now also provides a website builder, chat features, e-commerce features, webinar hosting, landing pages, and automated sales funnels.

GetResponse’s Key Features Include

  1. Marketing Automation

GetResponse’s marketing automation feature lets users build scalable workflows based on customer journeys. Action-based autoresponders allow for the creation of messages that are triggered by relevant recipient actions – with personalized one-to-one responses. In addition, GetResponse provides users with advanced segmentation tools that enable them to divide their contacts into subgroups and tailor emails accordingly.

  1. Landing Page Builder

GetResponse has an intuitive drag-and-drop landing page builder that allows users to create 100% responsive landing pages and web forms. Business marketers can build web pages for sales, webinars, thank yous, opt-ins, about-me, and downloads in just a few minutes. Moreover, GetResponse lets users test, analyze, and optimize their pages to increase conversion rates.

  1. Comprehensive Reporting

GetReponse has robust reporting capabilities. A few simple reports appear directly in the dashboard, offering a brief overview of campaign success via raw numbers and pie charts. The Email Analytics section provides further detail, with line and bar graphs for clicks, unsubscribes, opens, complaints and bounces. Additionally, for every report, users can view which subscribers within their email list performed any given action.

  1. Webinar Integration

The GetResponse webinar platform seamlessly integrates with GetResponse email marketing, allowing users to host product announcements, demos, and training sessions. Features include presentation sharing, chat moderation, polls, desktop sharing, attendee management, and VoIP capabilities. In addition, GetResponse lets users decide whether their webinar will be password-protected or open to everyone.

GetResponse Pricing and Plans

GetResponse offers four monthly pricing tiers. Customers can access a 30-day free trial and save 18% by paying annually and 30% by paying for two years in advance.

Basic plans offer email marketing features 1,000 contacts – $15/month
2,500 contacts – $25/month
5,000 contacts – $45/month
10,000 contacts – $65/month
25,000 contacts – $145/month
50,000 contacts – $250/month
100,000 contacts – $450/month
Plus plans add automation builder (up to five workflows), autofunnels, contact scoring, webinars (up to 100 attendees), and team management (up to three users)
1,000 contacts – $49/month
2,500 contacts – $59/month
5,000 contacts – $79/month
25,000 contacts – $179/month
50,000 contacts – $299/month
100,000 contacts – $499/month
Professional plans include advanced automation features, web push notifications, paid webinars, unlimited webinars, and sales funnels, webinars for up to 300 attendees, and team management (up to five users)
1,000 contacts – $99/month
2,500 contacts – $119/month
5,000 contacts – $139/month
10,000 contacts – $165/month
25,000 contacts – $255/month
50,000 contacts – $370/month
100,000 contacts – $580/month

Max plans offer an unlimited number of contacts, campaign consulting, single sign-on, an account manager, and a dedicated IP address. Schedule a demo with GetResponse sales reps for a custom quote.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499, or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic,’ ‘Plus’ and ‘Professional’ plans (respectively).

About the ‘Max’ plan, exact pricing depends on requirements and list size — if you’re interested in it, you’ll need to contact Getresponse to schedule a demo, discuss your needs and negotiate to price.

Decent discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively).

Key Differences between Plans

All the Getresponse plans cover the email marketing basics you might expect — but the core features common to all plans are:

  • the ability to import, grow and host a subscriber list
  • a selection of themes to use for your e-newsletters
  • autoresponder functionality
  • responsive email designs
  • split testing
  • landing pages
  • analytics
  • list segmentation options
  • a website builder tool

There are several differences between the ‘Basic’, ‘Plus’ and ‘Professional’ plans, but for me, the key ones are below:

  • Automation builder — arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behavior) is only available on the ‘Plus’ plan or higher
  • Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.
  • Webinars — this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’ and ‘Enterprise’ plans at 100, 300, and 500 respectively.
  • Team management — you can only have one user account on the ‘Basic’ plan; by contrast, you get 3 on ‘Plus’, 5 on ‘Professional’, and 10 on ‘Enterprise.‘
  • E-commerce — the abandoned order recovery feature is only available on the ‘Plus’ plan or higher.

How does Getresponse pricing compare to that of its competitors?

So long as you are happy to use one of the entry-level ‘Basic’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your database.

Getresponse’s starting price is fairly competitive — you can host a database containing up to 1,000 email addresses for $15 a month with Getresponse, compared to $29 per month on Aweber. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $14.99 per month.

As you go up the pricing ladder, Getresponse continues to come in a bit cheaper than these products too.

Some other things to be aware of on the competitor pricing front are:

  • Some competing providers — notably Mailchimp and Aweber — offer free plans for users with a small number of records. Getresponse doesn’t yet offer a similar free plan.
  • Some solutions (Mailchimp again being a prime example) charge you to host both subscribed and unsubscribed contacts, which can become a significant hidden cost. Getresponse only charges you for your active subscribers.
  • If you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts with Getresponse that other competitors don’t yet provide.

So the bottom line is that its lack of an entirely free plan aside, Getresponse stacks up well against competitors in the pricing department.

Pros and Cons of GetResponse

Pros of using GetresponseCons of using Getresponse
It’s pretty user-friendly.The drag and drop interfaces for creating landing pages and forms are a bit fiddly — they need improvement from a user experience point of view.
So long as you are happy to use a ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.
The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard pressed to find similar discounts from key competitors.Improvements could be made to how newsletter sign up forms work, so that users have the option to switch them on or off on mobile devices.
You get really advanced features when it comes to marketing automation.No phone support is provided (unless you’re on a “Max” plan).
Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.Split testing functionality is limited to subject headers and content — it would be good if you could test using sender and send time as well.
Getresponse’s webinar functionality is great, and a genuine USP — I haven’t come across this functionality on similar products.There’s a hard limit of 500 webinar attendees.
Its ‘Conversion Funnel’ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels and e-commerce activity under one roof.Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier.
Its reporting features are comprehensive.The website builder needs improvement to truly compete with more established solutions.
The ‘Chats’ feature will prove to be a really useful addition to a lot of websites and used well can improve conversion rate significantly.
All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
Custom DKIM is provided on all plans.
Support is provided in a wide variety of languages.
With the exception of adequate cookie consent features on its landing pages, it’s pretty good at meeting GDPR requirements.
The ‘all-in-one’ approach will appeal to small business owners on a budget — it saves them having to invest in multiple tools.
You can try out all the Getresponse features free for 30 days without the need to enter credit card details.

A Guide to ConvertKit

ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners. The application is designed to help users increase their email list and automate the drip email marketing process with custom opt-in forms, landing page templates, workflow automation rules, drag-and-drop email sequences, and more.

With ConvertKit, users can build responsive opt-in forms to embed in their website, which automatically adjusts to match the width of where they are placed – at the ends of posts, in the sidebar, or elsewhere. An unlimited number of forms can be created, offering different incentives for signing up, and specific opt-in forms can be set for individual posts, allowing users to add post-specific calls to action. Three landing page templates are included, and users can customize text, colors, patterns, and textures without coding, and add custom CSS to make any other changes.

ConvertKit allows users to set up and manage custom drip email marketing sequences, with control over email content, order, and delivery schedule. Emails can be personalized with subscribers’ details, using template tags to automatically fill the personalized fields. Users can drag-and-drop emails to rearrange the sequence order, and specify which days and times emails should be delivered. Email broadcasts can also be sent out to the full list of subscribers, or custom segments, to announce new blog posts, product launches, discounts, and more. Custom segments can be saved for future use, and groups of subscribers can also be excluded from broadcasts, such as subscribers who have already purchased the product being advertised.

Key Benefits of using ConvertKit

  • Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.
  • Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.
  • Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.
  • Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.
  • Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging and dropping individual emails in the sequence.

ConvertKit’s Features

ConvertKit has an excellent set of features. Its autoresponder, subscriber management, and form-building capabilities are superb. One area that is lacking is its email editor.

There is no menu option to create an email. Instead, you have to choose either the Broadcast option (which sends an individual email) or the Sequences option (which lets you send a string of related emails).

This is a major oversight, as creating an attractive email is the bedrock of a successful campaign, so — unless you have design and coding resources — you will only be able to create a very simple email.

  1. Email editor

Let’s get the bad news out of the way first. ConvertKit’s email editor is extremely disappointing. Considering that they managed to build outstanding features for the other aspects of creating and managing email marketing campaigns, it’s strange that the company didn’t put more effort into the email editor.

There is a very limited range of email and newsletter templates, and the editing options are very basic.

You can alter style attributes such as background and content color, font, and button color and style. If you want to personalize the subject line, you have to copy and paste a snippet of code.

There are no preview, spam-check, or spell-check options. ConvertKit’s email editor is way below par when you compare it to Mailchimp or SendPulse.

  1. Subscriber management

Instead of using lists to manage subscribers (the term ConvertKit uses for contacts), ConvertKit uses email tags. You can specify what the tags are (for example, subscribers imported on November 1st), and add as many tags as you like to a subscriber.

When you’re adding subscribers, you can choose which autoresponders, forms, and tags to add them to. ConvertKit also lets you migrate subscribers from another email marketing provider.

ConvertKit is very analytics-focused, and this extends to subscribers. It tracks important subscriber metrics, such as

  • New subscribers
  • Total subscribers
  • Average open rate
  • Average click rate

If you run an online store, you can also get granular reports on purchase metrics, including all the products your subscribers have purchased and what channels they used to get to the point of purchase.

  1. Segmentation

Being able to segment your customers is key if you want to deliver personalized content tailored to specific audiences. With ConvertKit, you can add as many conditions as you like to create segments, both excluding and including customers based on these criteria.

The kind of conditions you can apply include:

  • Location
  • Subscription date
  • Purchase behavior
  1. Forms and landing pages

ConvertKit’s landing page and form-building functionality are excellent. And, as with all the rest of its features, it’s presented in a beautifully designed user interface.

Aside from providing templates and the usual design editing options (color, font, background, text size, etc), ConvertKit adds in a whole host of advanced features.

These include:

  • Choosing which action to take when a customer fills in the form
  • Automatically sending incentive emails to new subscribers
  • Changing what’s shown to returning visitors
  • Altering text shown in search results and social media

The built-in forms and landing pages reports show you the visitors, subscribers, and subsequent conversion rate, which gives you the insight to know if you need to make changes.

And if you don’t have a website, don’t worry, as ConvertKit hosts the landing page for you on its server and domain.

  1. Autoresponders

Autoresponders are sequences of emails that are sent automatically when a customer takes an action or another condition is met, such as three days have passed since you sent the last email.

ConvertKit makes the task of creating complex autoresponders easy. The first step is to select the condition, action, or event. This includes:

  • Adding and tagging new subscribers.
  • Filling out a form.
  • Purchasing a product.

ConvertKit also provides automation templates that you can use if you’re not sure what steps would work best to reach your goal. These templates include:

  • Host a webinar.
  • Launch a product.
  • Follow up with customers who haven’t purchased.
  • Newsletters optimized to send according to when customers are most likely to open them.

ConvertKit Pricing

For a long time, ConvertKit only offered paid plans. But in December 2019, the company announced a new free tier if you have fewer than 1,000 subscribers.

ConvertKit’s free plan is limited. It allows you to send an unlimited number of emails to up to 1,000 recipients per month, as well as create landing pages and sign-up forms. This plan doesn’t include autoresponders or segmentation.

ConvertKit has two paid pricing plans, both of which are expensive for what they offer. Its least expensive plan is the Creator, which is only for up to 1,000 subscribers and costs $29 per month. This plan doesn’t include reporting.

If you want the full feature set, prices start at $59 for up to 1,000 subscribers with the Creator Pro plan.

Here are ConvertKit’s pricing options as of March 2021:

Month Savings Savings for holiday!
ConvertKit Free Plan $0 /month for up to 1,000 subscribers. Unlimited landing pages & forms.
Send email broadcasts.
Sell digital products & subscriptions.
Email support.
ConvertKit Creator Plan $29/month for up to 1,000 subscribers (paid monthly) All the features of the Free plan.
$25/month for up to 1,000 subscribers (paid annually) Free migration from another tool.
Tiered pricing up to $2,299/month paid monthly (or $1,916/month paid annually) for up to 400,000 subscribers. Automated funnels & sequences.
Convertkit Creator Pro Plan $59/month for up to 1,000 subscribers All the features of the Creator plan.
Tiered pricing up to $2,599/month paid monthly (or $2,166/month paid annually) for up to 400,000 subscribers. Facebook custom audiences.
Newsletter referral system.
Subscriber scoring.
Advanced reporting.

ConvertKit Pros and Cons

This ConvertKit review will be incomplete without listing its pros and cons. So here’s the list of some of the pros and cons we discovered so far with ConvertKit. We’ll update this section whenever we find something new.

Pros of Using ConvertKitCons of Using ConvertKit
It offers a free plan where you can manage up to 1000 email subscribers (great plan for beginners).Limited email templates (mostly their email templates have plain text). So if you want to use appealing or design oriented email templates, you’ll have to customize using an HTML editor.
It is extremely easy to use even for beginners.
Offers free migrations which means you can switch from your existing email marketing provider to ConvertKit at free of cost (which includes moving your lists and information from your current email marketing software into ConvertKit).
ConvertKit has the BEST email deliverability rate. According to them, ConvertKit sent over a billion messages with a delivery rate of 99% which is great.
You won’t be charged for duplicate (or redundant) subscribers unlike other services like AWeber as ConvertKit charges only for “UNIQUE subscribers”.
No matter what plan you’re using, you can send unlimited emails with ConvertKit.
They often roll out updates to their software with new and unique features.
Usage of tags so you can easily segment your email list and send newsletters or broadcasts to specific people for better conversions (instead of sending your emails to the whole list)
You can create unlimited landing pages.
Access to visual automation funnels which help you discover the journey of your email subscribers which ultimately helps you with higher conversion rates.
Excellent reporting features as you can also see the top referrers of your email subscribers.

GetResponse vs ConvertKit (2021): Which Email Marketing Tool Fits Your Business?

Choosing between GetResponse and ConvertKit as your email marketing platform requires more than just looking at their monthly cost. Sure, GetResponse has lower monthly plans at a glance, but each email marketing tool has something to offer that the other doesn’t. “Do I need a webinar funnel or a more intuitive builder?” is just one of the questions people ask when choosing between GetResponse and ConvertKit.

Both of these are marketing automation tools that’ll help you achieve similar core goals. They both can help you grow your email lists, nurture contacts, and even sell more products or services. 

We’d sound a little biased if we make this article all about GetResponse, so we won’t be telling you which one to pick here. 

Instead, we’ll guide you to make your decision yourself. Since you’re in the best position to make the right decision for your needs — you need to be the one making the call. 

So in this piece, we’re going to do a detailed comparison between the two tools and their features, so you can choose which one best suits your needs. 

Without further ado, here are features you should consider when trying to pick between GetResponse & ConvertKit!

  1. Getresponse vs. Convertkit – User Experience

A huge deciding factor on which email marketing service to use is user experience. You can try GetResponse and Convertkit for free. They both have free trials, but I wanted to show you a glimpse of what you see when you log onto each.

  • GetResponse UX

One very nice feature of GetResponse is the drag and drop dashboard. When you log on, the dashboard enables you to customize what you see by dragging and dropping. You can choose to see your list stats, webinar stats, how your funnel is working, create new forms, pages, or emails, and more. You can also customize it to see graphs and change the dates so you can see stats going back or simply stats from today. It’s a powerful dashboard!

  • Convertkit UX

With Convertkit, many users love the user interface because of its simplicity. The design is created to have crisp lines, to be very minimalistic, and to make it easy to use. When you log on, you see your subscriber graph that shows the # of subscribers you have, your email open rate, your email click rate, and how many subscribers were added today.

Verdict: GetResponse Wins

The Getresponse dashboard is entirely customizable, so it wins this one. With Convertkit, it’s clean and easy to use, but you can only see the subscribers graph whereas, Getresponse has more functionality. I think both are easy to navigate and use, but GetResponse has more functionality.

  1. Getresponse vs. Convertkit – Options and Landing Pages

One cool feature about Getresponse and Convertkit is you can create landing pages and opt-in forms–this means you don’t need a separate service if you don’t want to.

  • GetResponse Options and Landing Pages

GetResponse has 180 landing page templates and 700 web forms you can use to create landing pages. They also have a drag-and-drop landing page creator.

  • Convertkit Options and Landing Pages

Convertkit has 25 landing pages and 4 web form templates. They also have a drag-and-drop landing page creator.

Verdict: GetResponse Wins

Both landing page creators are easy to use and both have very nice templates to choose from. Templates help because you can use a model of what’s working and make your version of it. GetResponse has many more templates available in addition to the ability to build landing pages and web forms from scratch.

  1. Getresponse vs. Convertkit – Sales Funnels and Automation

Both GetResponse and Convertkit are known for their automation features. They both offer a robust solution for businesses who want to offer a customize behavior-based email experience to subscribers.

  • GetResponse Sales Funnels and Automation

Over the last two years, GetResponse has added many nice features to their sales funnels and automation, and I want to show you a few…

  • AutoFunnel

With Autofunnel, you’re able to completely build a sales funnel for list-building, selling a product, or promoting a webinar. You choose what you’re goal is, and GetResponse will recommend what type of automation funnel you need including emails, landing pages, and more.

  • Sales Funnels and Automation Templates

Some sales funnels can be very short. For example, a list building funnel may simply be a landing page, email sequence, and thank you page. GetResponse will give you templates for the emails, the landing pages, the thank you pages, and track the conversion percentages on each step of your funnel, so you can optimize and split tests for better results.

  • Webinars

Many businesses rave about the power of webinars for their businesses. The cool thing is GetResponse has added this into their email service. When you upgrade to the “Plus” plan, GetResponse includes webinars in addition to the other features. You can set up the landing pages, email sequences, webinar reminders, and even the product sales inside of GetResponse.

  • Digital Product Sales

One recent addition to GetResponse is the ability to sell digital products directly. Now, rather than connecting with another service like Thrive Cart or Kartra, you can connect GetResponse to Paypal, Stripe, or another payment processor, sell your digital products, and deliver them directly. This feature alone can save thousands of dollars people are spending on other software that does this.

  • Ad Creator

GetResponse has also added a social ad creator, so you can create the ads to drive traffic to your sales funnel directly thru GetResponse. They even have a mobile app you can use to create ads.

  • CRM

If you have a business that tracks the sales pipeline, GetResponse could be a big help with this. You can create rules to include people who are tagged a certain way or who came thru a certain email form, then keep reminders to ensure they go through each phase of the customer journey.

  • Segmenting and Tagging

When you have an email list, it’s best to send emails based on the users’ interest–that’s where tagging and segmenting come in. With GetResponse, they have several ways you can tag and segment your list based on the user’s interest and behavior. They have several templates you can use for lead scoring, segmenting, and tagging to better understand your email

  • Convertkit Sales Funnels and Automation

Convertkit is also well-known for its contributions to moving potential customers along the buying journey online. Many of the features built into Convertkit are helpful to nurture relationships with potential customers to close a sale.

  • Autofunnel (None Available)

Unlike GetResponse, Convertkit doesn’t offer any software that enables you to view the analytics of the entire sales funnel: landing page, sales page, email sequence, and thank you page.

  • Webinars (None Available)

If you’re interested in Convertkit, but you’re looking to use webinar marketing, you’d have to also add a separate software to deliver webinars.

  • Sales Funnels and Automation (Would Need a Work Around to Visualize)

If you’d like to visualize your sales funnel and analyze the data for conversion optimization, you’d need to use separate software.

  • Digital Product Sales (None Available)

For digital product sales, you’d have to use a separate software (like Podia or Clickfunnels) in addition to Convertkit.

  • Ad Creator (None Available)

Convertkit specializes in email marketing, and creating ads is a completely separate function, therefore, if you’d like a feature like this, you’d need to find a Convertkit alternative.

  • Segmenting and Tagging (One of its Most Notable Features)

One of the features that creators rave about most when discussing Convertkit is the segmenting and tagging features. You can create tags and rules inside Convertkit, so when an action is taken by the user, it can be nurtured specifically based on the action.

  • Verdict: GetResponse Wins

In terms of sales funnels and automation, Getresponse offers features that would benefit people with a website, without a website, proponents of primarily online or offline sales, and more. Convertkit has very nice tagging and segmenting features, but GetResponse offers that and much more.

  1. Getresponse vs. Convertkit – Integrations

As you’re operating your business, you might also use other software and the integrations between your email service and the other software could be very efficient or a pain. Luckily, both, Convertkit and Getresponse offer lots of integrations.

  • Getresponse Integrations

GetResponse is an email marketing service that’s leading with the number of integrations offered. They seamlessly integrate with over 150 other software applications including Shopify, WordPress, Woocommerce, and others.

  • Convertkit Integrations

Convertkit has a growing number of integrations, however, it’s not like the 150 offered by GetResponse. They have major integrations like Teachable, Zapier, and Shopify, which give lots of options for selling online.

Verdict: GetResponse wins

GetResponse offers more integration options than Convertkit. They offer Zapier, Shopify, and more, however, they each have some integrations the other doesn’t have, so if you want to know about a specific integration, then make sure to check out the websites. 

  1. Getresponse vs. Convertkit – Mobile app

If you’re the type that likes to handle business on-the-go, it might help to have a mobile app that helps you work on email marketing while in transit.

  • Does GetResponse have a mobile app?

Yes. They have a mobile app that enables you to create ads and manage your email marketing on the go.

  • Does Convertkit have a mobile app?

No. At the time of this writing, Convertkit doesn’t have a mobile app.

  1. Getresponse vs. Convertkit – RSS-to-Email

One feature that made me decide to switch to GetResponse was the RSS-to-Email. You may want to send out your blog posts, podcasts, or Youtube content once you’ve published it. Automating that process can save a lot of time. With an email RSS-to-email feature, you can update your subscribers with your new content on autopilot.

  • GetResponse RSS-to-Email

GetResponse offers the RSS-to-Email function. You can customize the titles, so you’re not sending the same title out on each newsletter, you can create a template that can be optimized based on performance, and you can make the template custom to your brand by using your color palettes and font.

  • Convertkit RSS-to-Email

Convertkit also offers RSS-to-Email, but they don’t offer all of the customization options. You can choose between three templates. Each template sends out the posts only. You can send out one title for every newsletter, but no custom titles based on the contents of the newsletter.

The RSS-to-email features are one of the main reasons I decided to switch from Convertkit to GetResponse because I ike being able to notify my subscribers about new content through email, but I want the newsletter to look very nice.

  • Verdict: GetResponse Wins

GetResponse has more customization options for RSS-to-Email. Convertkit’s options are very basic.

  1. Getresponse vs. Convertkit – What Others are Saying – Good and Bad

Reviews from users and those with experience play heavily into most people’s buying decisions, so I want to make sure you know what users and 3rd party reviewers consider the advantages and disadvantages of GetResponse and Convertkit.

When reading reviews across sites like Capterra, G2Crowd, PCMag, and others who rank on Google for “Getresponse reviews”, these are some common positive feedback I saw
Common Positive GetResponse Feedback
Lots of features for the price. Very good customer support.
Easy to customize nearly every part of your funnel: from landing pages and optins to product delivery. I love the design and aesthetics of my emails.
The software is easy to use. The platform is very reliable.
The training is very helpful to learn email marketing and other digital marketing topics. Customers receive my emails on time every time
The reports and analytics are very robust. Great customer support.
They give you plenty of time to try the software without any risk with their 30-day free trial. If anything ever happens to my social media accounts, I always have my email list to go with me wherever I go.
Common Negative GetResponse Reviews
There are too many options and I only use a few. You can outgrow the smallest plan with 1000 subscribers quickly.
I like being able to export analytics onto spreadsheets to analyze data and this function isn’t available in GetResponse. Having one email address on several lists can move you into a higher billing tier.
Common Positive Convertkit Reviews
love the tagging and segmenting options so I can nurture my leads based on their interests There’s not a lot of clutter when navigating.
There are lots of tutorials to help you understand how to use the software. There’s a good mix of basic and advanced features
I really like the UI and UX. The interface is nicely designed.
Common Negative Convertkit Reviews
Some of the tagging and segmentation features can be confusing for a newbie. I wish there were more customization options for options.
The starting price is high compared to competitors.

GetResponse vs ConvertKit Comparison Chart

ModelGetResponseConvertKit
Standout FeaturesAffordable pricing plans and offers webinar funnels.Intuitive email marketing automation platform with a forever free plan.
Landing Page BuilderYesYes
Email Automation & SegmentationYesYes
Contact Tagging and ScoringYesYes
Webinar FunnelBuilt-in.Needs Integration w/ third-party software.
Payment ProcessingBy integration.By integration.
A/B TestingYesYes, for email subject lines.
Templates220 email + 180 landing page templates.3 email + 30+ landing page templates.
Free MigrationNoYes
Free Trial Period30 days14 days, Free plan available until 1,000 subscribers.

Getresponse vs. Convertkit – Closing Comments

We each have our own buying motives. If you are looking for the software with the most customization options, longest-standing history, most features, multi-lingual support, around-the-clock support, and lowest price, then GetResponse is likely going to be the best option for you. If you’re looking to support the underdog, have more simplicity, and be a part of a community that’s targeting “online creators”, then you may like Convertkit. Both have free trials, so you can try them each for free.

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